5 ways to improve your school’s online visibility

Should your school be concerned about its online presence?  The short answer is ‘yes’.  How you behave online can have a massive impact on how both current and prospective parents perceive you. Here are our 5 top tips on how your school can improve its digital presence.

Education PR

1) Ensure your website is well designed.  There’s no real need to hire a designer these days as there are many site builders – such as Squarespace (who we use) – which don’t require coding or design knowledge given all the templates they provide.

2) Make sure you optimize your website for SEO.  This will help parents find your website more easily when searching online.  Again, site builders have built-in functionality to help with this and Google Ad Words can help you get a feel for the type of key words people are searching for that are relevant to you.

3) Create fresh content for your social media platforms.  Social media is particularly useful for quickly communicating updates to parents and the local community. Whether you use Facebook, Twitter or Instagram it’s a great way to keep people engaged and informed about what’s going on the classroom. It’s also a great way to show how the schools is engaged with bigger global events. #WorldTeachersDay anyone?

4) Reach out to local bloggers.  There will almost certainly be bloggers in your area that write about local goings on.  Make sure they know what you are up to and encourage them to write posts that link back to your website.  This will help with your SEO as well as giving you more local exposure.  

5) Link your website to online directories. More than ever search engines focus on local results.  Register your school on free, popular directories like Google My Business, Yelp, Yahoo! and Bing. Local indexes often use shared data, so the more directories you are on, the higher your school will rank in local searches.


GKP is looking for 12 state schools who would like to receive free PR support in the next twelve months.  Schools will be chosen at random through a Twitter prize draw.

To have a chance of being the second school that we work with you’ll need your head or deputy head to retweet this message:

I want to #win a free day of #PR advice for my #school with the former TES editor #ProBonoGKPComms

Visit here for more information and full T&Cs.