Launching our pro bono PR scheme

GKP is looking for 12 state schools who would like to receive free PR support in the next twelve months.  Schools will be chosen at random through a Twitter prize draw.

To have a chance of being the first school that we work with you’ll need your head or deputy head to retweet this message.

I want to #win a free day of #PR advice for my #school with the former TES editor #ProBonoGKPComms #June

Read on for more information and full T&Cs.


Education PR

Before we launched our business back in September 2014 the partners often talked about what they wanted the company to achieve and to stand for.  Of course all the usual start-up aims were mentioned - pay the bills, deliver great work, have happy clients and staff, etc., etc.  

The other ambition that we committed to was to try to help schools that needed advice but couldn’t necessarily afford to pay for it.  We’ve always done that in an ad hoc way but have now decided that we want to formalise this offer.  

So from next month we are going to work with 12 state schools across the year on a pro-bono basis. We’ll work with one school each month, chosen at random, and provide them with a full day (8 hours’ worth) of free PR consultancy.  In a time when school budgets are decreasing in real terms and anything non-essential is being cut our pro-bono offer feels, to us at least, more important than ever.

We want to leave it up to schools to decide how they use our time.  Perhaps they’ll want some advice on parent communications, or views on how to best handle a situation that has the potential to become an unfavourable national news story, or maybe it will be something more positive, for example celebrating a good set of exam results and the pupils that will be heading off to university.

Education PR

We’ll chose a different school to work with each month.  It might be a primary or a secondary, a free school, an individual school that’s part of a MAT, a special needs school, or a grammar.  It will need to be operating in either England, Wales or Northern Ireland.

How will we choose the schools?  Well, that’s where Twitter will play its part.  If a school wants to be considered for the monthly comms support we’re offering they’ll need to have their head teacher or a deputy head retweet a specific GKP message on their own twitter page.  All heads / deputy heads that retweet will automatically be entered into the monthly draw. Heads and deputy heads can enter the draw every month if they choose to.

To have a chance of being the first school that we work with through this scheme we’d like participating heads and deputies to tweet this message:

I want to #win a free day of #PR advice for my #school with the former TES editor #ProBonoGKPComms #June

All the legal stuff you need to read is at the end of this post.  We’ve tried to keep everything as simple as possible.  At the end of the day this is about delivering on one our initial start-up ambitions, helping some schools that need comms advice but can’t afford to pay for it.

Good luck.


Terms and conditions

1. The promoter of this prize draw is GK & Partners Ltd (“GKP”). The promotion is in no way sponsored, endorsed or administered by, or associated with, Twitter.

2. The prize draw is open to any head teacher or deputy head teacher working at any state school in England, Wales and Northern Ireland.

3. To enter the prize draw you should retweet a monthly prize draw message on your own Twitter account. Internet access and a Twitter account required for entry.

4. Only head teachers or a deputy head teachers who retweet correctly will be entered into the draw.

5. Only one entry per Twitter username per month will be entered into the draw. Each entrant can like, share, or comment as many times as they like.

6. The monthly prize (12 prizes in total) is one full day (8 hours) of arm’s length PR consultancy from GKP. The prize must be used within one week not over an extended period.

7. The prize is non-transferable and there are no cash alternatives.

8. Each prize draw closes at 23:59 on 20th day of each month and will initially run until 20th June 2018.

9. The monthly winners will be chosen at random by computer from all qualifying entries. The result is final and no discussion will be entered into concerning the outcome.

10. The winner(s) will be notified by direct message on Twitter by the @GKPComms Twitter account within seven days of the closing date of each monthly draw.  The winner(s) and their school will be asked to make use of the consultancy time offered within 42 days (6 weeks) of the offer being made. The winner(s) and their school agree to indemnify GKP against all liabilities, claims and expenses that may arise from any breach of your agreement with GKP.

11. If a winner does not respond within 14 days of direct message notification we reserve the right to offer the prize to a runner-up or to re-offer the prize in a future draw.

12. To obtain the winners’ names send a stamped self-addressed envelope within 3 months of the competition closing date to GKP Twitter Prize Draw, 39 Fairfax Road, London, NW6 4EL.

13. The contact details the winners supply will be used only for the purposes of administering the competition.

14. The prize draw will be run and the prizes will be awarded at GKP’s sole discretion. We reserve the right to amend these terms and conditions or to cancel, alter or amend the draw or the prize due to any circumstances that arise beyond our control.

15. The prize draw is subject to the laws of England and Wales.

16. References to GKP in these rules are to GK & Partners Ltd, 39 Fairfax Road, London, NW6 4EL.


GKP offers education PR, marketing, consultancy and communications management to UK schools, universities and business.