Communication winners and losers #5

Communication winners and losers #5

It was difficult for education stories to puncture near-saturation referendum coverage last month but one firm managed to, and not in a good way. Step forward Baker Small, a firm of lawyers based in Milton Keynes that specializes in helping local authorities fight appeals brought by the parents of special educational needs children...

Making noise: what should universities post on social media?

Making noise: what should universities post on social media?

What should universities post to generate noise and make their institution heard above their competitors? At GKP, we’ve scoured social media to compile a list of the most popular posts by universities, which, if you choose to follow, will certainly get your institution noticed.

Who should universities target through social media?

Who should universities target through social media?

The majority of UK universities use social media as a tool to stay in contact with alumni. However, only a meagre 6% of universities have a Facebook page specifically targeting prospective students. This begs the question - how can universities use social media to strategically target prospective students and who exactly does this include? 

Why universities need to be social media savvy

Why universities need to be social media savvy

The vast majority higher education institutions in the UK are active on social media, but to what benefit to their institution? Is social media an effective platform from which universities can spread brand awareness, create a sense of community and attract the best student talent?