Communication winners and losers #9

Communication winners and losers #9

October was not without its communications disasters. There was newly ennobled Shami Chakrabarti’s embarrassing attempt to defend her party’s opposition to grammar schools while having to admit she paid for her own child to be educated privately...

Calling all universities: Twitter is for more than just student marketing…

Calling all universities: Twitter is for more than just student marketing…

A recent study found that universities in the U.S. are failing to use Twitter as little more than a marketing tool, ‘to broadcast information or to highlight positive aspects of their institution’*. Evidence of universities using Twitter to engage in dialogue with the wider community are few and far between...

Communication winners and losers #6

Communication winners and losers #6

Nobody likes a killjoy, especially one that appears to delight in killing the joy of small children. So step forward the unnamed sales assistant at Morrisons supermarket who refused to let a local primary head teacher buy ice lollies for her children in last month’s mini heat wave because she hadn’t pre-ordered them...

Football's most educated XI

Football's most educated XI

It might still be the school summer holidays, but the football is back from next weekend.  Liam Brady was always described as having an 'educated left foot'.  Well now the research team at GKP has looked into just who it thinks would actually make the starting line-up of English football's most educated XI...

Communication winners and losers #5

Communication winners and losers #5

It was difficult for education stories to puncture near-saturation referendum coverage last month but one firm managed to, and not in a good way. Step forward Baker Small, a firm of lawyers based in Milton Keynes that specializes in helping local authorities fight appeals brought by the parents of special educational needs children...

Making noise: what should universities post on social media?

Making noise: what should universities post on social media?

What should universities post to generate noise and make their institution heard above their competitors? At GKP, we’ve scoured social media to compile a list of the most popular posts by universities, which, if you choose to follow, will certainly get your institution noticed.