Communication winners and losers #9

Communication winners and losers #9

October was not without its communications disasters. There was newly ennobled Shami Chakrabarti’s embarrassing attempt to defend her party’s opposition to grammar schools while having to admit she paid for her own child to be educated privately...

Calling all universities: Twitter is for more than just student marketing…

Calling all universities: Twitter is for more than just student marketing…

A recent study found that universities in the U.S. are failing to use Twitter as little more than a marketing tool, ‘to broadcast information or to highlight positive aspects of their institution’*. Evidence of universities using Twitter to engage in dialogue with the wider community are few and far between...