5 things every good school website should have

We know that school websites have a lot to comply with. The School Information Regulations 2016 lists over 50 mandatory pieces of information which must be made available. But moving beyond the requirements, we outline five crucial things to go on your school website that will attract potential parents as well as make existing parents lives a whole lot easier when they are scrambling around checking if tomorrow really is an Inset day.

1) Calendar of Events

Education PR

This is one of the most common things a parent or carer will head to your website for, so help them out and make it easily visible. Include term dates, school plays, parents’ evenings, school fairs, PSA events, sports day and anything else you want to shout about.

2) E-commerce

This provides a hassle-free method for parents to pay for everything from school uniform to school trips, school dinners, tickets for events or making donations. On top of that it saves your school resources, paperwork, money and admin time. It is easy to set-up a secure payment method which can be used with PayPal or any major debit or credit card.

3) Headteacher’s Blog

When surfing a school website, the voice of the head is a nice, personal touch to stand out amongst all the admin. A blog presents the character of a school as well as your head’s values, personality, role and relationship with staff and students.

4) Social Media channels

Social media is an ideal way to celebrate your school’s achievements, share photos from special events and communicate directly with your school community. If you want to promote your Facebook, YouTube or Instagram page, then ensure it is signposted clearly on your website.

5) Promotional Videos

Video is the future of online content, so show you are up to date and introduce your school via video where you can show off the school’s character. GKP’s production team can help you make great content.

GKP is looking for 12 state schools who would like to receive free PR support in the next twelve months.  Schools will be chosen at random through a Twitter prize draw.

To have a chance of being the first school that we work with you’ll need your head or deputy head to follow us @GKPComms and tweet this message.

I want to #win a free day of #PR advice for my #school with the former TES editor #ProBonoGKPComms #June

Visit here for more information and full T&Cs.

GKP offers education PR, marketing, consultancy and communications management to UK schools, universities and business.