Local Authority

Calling all universities: Twitter is for more than just student marketing…

Calling all universities: Twitter is for more than just student marketing…

A recent study found that universities in the U.S. are failing to use Twitter as little more than a marketing tool, ‘to broadcast information or to highlight positive aspects of their institution’*. Evidence of universities using Twitter to engage in dialogue with the wider community are few and far between...

Communication winners and losers #5

Communication winners and losers #5

It was difficult for education stories to puncture near-saturation referendum coverage last month but one firm managed to, and not in a good way. Step forward Baker Small, a firm of lawyers based in Milton Keynes that specializes in helping local authorities fight appeals brought by the parents of special educational needs children...