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to understand how negative media reporting had impacted on the perception of the organisation among leading figures within the education sector. Within three weeks, the GKP team was able to provide a comprehensive overview of opinions ranging from teacher unions, parent pressure groups, online influencers, journalists, and individuals working within the DfE. The findings helped the client focus on a new set of communications priorities for the year ahead and led to a campaign that children across the world participated in. https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487465877-UILNTYIR64A4OUHLZPQ7/Class-Dojo-case-study.png Perception audits - “If you're looking for a team of strategic thinkers who execute flawlessly, this is it” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564485533012-5NJUNIJ2DHWD0L0GDAYZ/Perception-audits.png Perception audits https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487333761-0TFXIMRGPBWWMV3Q2QJE/GL-Assessment.png Perception audits - “Working with GKP has led to a step-change in the way we approach our PR activities” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564485237022-LWTIUJMUVRHZ83EHIMJJ/Perception-audit-banner-image-min.png Perception audits https://gkandpartners.com/content-and-production daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564580434191-HTSUMWHN1QN32J3GF7F2/7.-Content-and-production.png Content and production https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487529565-B2YY2R86N6OAAT3B0S0F/BPP-University-case-study.png Content and production - “GKP’s support has been invaluable in helping us convey what makes our offer distinctive” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487333761-0TFXIMRGPBWWMV3Q2QJE/GL-Assessment.png Content and production - “Working with GKP has led to a step-change in the way we approach our PR activities” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564997093089-5Y9WMJCQZFBXO9KEKSZB/GK-content-and-production.png Content and production - Case Study: How we helped increase website traffic A client who works in the premium tutoring and education consulting sector was keen to drive traffic to a new website it had developed. GKP partnered with a national media and production group to develop content that debunked the rumours and misunderstandings that surround the tutoring sector. The activity led to a 30% increase in web traffic within three months of the campaign launch and SEO popularity means it still continues to create new business enquiries today https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487465877-UILNTYIR64A4OUHLZPQ7/Class-Dojo-case-study.png Content and production - “If you're looking for a team of strategic thinkers who execute flawlessly, this is it” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564580368783-QP9P1TQBMLJJHTWWASPR/petr-machacek-j9MV1gV0l50-unsplash-min.jpg Content and production https://gkandpartners.com/thought-leadership-and-media-relations daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566980649978-8GV4C9KJ2B9J0XVAPA13/Thought-leadership-and-media-relations.png Thought leadership and media relations https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487333761-0TFXIMRGPBWWMV3Q2QJE/GL-Assessment.png Thought leadership and media relations - “Working with GKP has led to a step-change in the way we approach our PR activities” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564569457774-7J2LPXZ3BVUPNF81G43C/Thought-leadership-photo-min.png Thought leadership and media relations - Case Study: How we helped set the news agenda A client that provides training to the public sector asked GKP to create a piece of thought leadership which could be used to demonstrate its expertise. Using Freedom of Information requests GKP oversaw an extensive investigation of the sector. The findings were analysed and developed into a report shared with key stakeholders and journalists. The results were extensively publicised in national and specialist media and were cited as a contributor to a successful tender worth in excess of £1 million. https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487465877-UILNTYIR64A4OUHLZPQ7/Class-Dojo-case-study.png Thought leadership and media relations - “If you're looking for a team of strategic thinkers who execute flawlessly, this is it” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487529565-B2YY2R86N6OAAT3B0S0F/BPP-University-case-study.png Thought leadership and media relations - “GKP’s support has been invaluable in helping us convey what makes our offer distinctive” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564569030655-T6SOYQGIZK8IDWZOIZKB/battle-black-blur-260024-min.jpg Thought leadership and media relations https://gkandpartners.com/classroom-resources daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564582674498-JURB2Y5OB7SJHR4Z2DLU/Teachers-toolkits-min.png Classroom resources - Case Study: How we helped classrooms across the world A food production client wanted to produce a primary school teaching resource to mark the UN’s initiative celebrating the role of pulses in feeding the world. GKP worked with specialist teachers to develop 6 lesson plans that were translated into over 15 different languages. The resources were uploaded on to international resource-sharing websites and consistently scored 5/5 in peer-to-peer reviews. https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564580655271-GOWZYD2JR8JAAMKF7PY1/8.-Teacher-toolkits-and-classroom-resources.png Classroom resources https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487465877-UILNTYIR64A4OUHLZPQ7/Class-Dojo-case-study.png Classroom resources - “If you're looking for a team of strategic thinkers who execute flawlessly, this is it” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487333761-0TFXIMRGPBWWMV3Q2QJE/GL-Assessment.png Classroom resources - “Working with GKP has led to a step-change in the way we approach our PR activities” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487529565-B2YY2R86N6OAAT3B0S0F/BPP-University-case-study.png Classroom resources - “GKP’s support has been invaluable in helping us convey what makes our offer distinctive” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566906979810-NNCMYRS9SQDFKVOZ6K0H/art-cartoon-character-close-up-998067.jpg Classroom resources https://gkandpartners.com/communications-strategy-and-message-development daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487465877-UILNTYIR64A4OUHLZPQ7/Class-Dojo-case-study.png Communications strategy and message development - “If you're looking for a team of strategic thinkers who execute flawlessly, this is it” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487333761-0TFXIMRGPBWWMV3Q2QJE/GL-Assessment.png Communications strategy and message development - “Working with GKP has led to a step-change in the way we approach our PR activities” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487529565-B2YY2R86N6OAAT3B0S0F/BPP-University-case-study.png Communications strategy and message development - “GKP’s support has been invaluable in helping us convey what makes our offer distinctive” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566978666173-QLB26UXX2K9GYR8DF2F5/Communications-strategy-and-development.png Communications strategy and message development https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564566113377-9DCEE3W492BY4SEI5LNV/2.-Communications-strategy-and-message-development-Photo.png Communications strategy and message development - Case Study: How we increased student applications A client that had recently opened a new senior school was finding student recruitment a challenge. After conducting interviews with the SLT, students and parents, and seeing how committed the school was to understanding the educational needs of teenagers GKP recommended a communications strategy promoting this expertise. The ‘teen expert’ messaging and initiatives subsequently developed saw the school go from being undersubscribed to receiving three applications for every place. https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564564946008-Y20MT778U2JKXR1AEBD2/alphabet-close-up-communication-278887-min.jpg Communications strategy and message development https://gkandpartners.com/event-management-and-influencer-marketing daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564579831251-499PRDX7X816A9MH0YTY/6.-Event-management-and-influencer-marketing-Photo.png Event management and influencer marketing - Case Study: How we created a global guest list A client was keen to associate itself as a great employer to raise its profile among teachers thinking about their next career move. GKP invited educationalists to participate in a debate about teacher wellbeing. However, the teachers attending the event were only part of the story. By simultaneously broadcasting the event on Facebook Live we were able to secure the attention of an additional 10,000 teachers who watched the discussion online. https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566981015453-184CFJ2DQ4QJI4ZCI70N/Event-management-and-Influencer-marketing.png Event management and influencer marketing https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487465877-UILNTYIR64A4OUHLZPQ7/Class-Dojo-case-study.png Event management and influencer marketing - “If you're looking for a team of strategic thinkers who execute flawlessly, this is it” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487333761-0TFXIMRGPBWWMV3Q2QJE/GL-Assessment.png Event management and influencer marketing - “Working with GKP has led to a step-change in the way we approach our PR activities” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487529565-B2YY2R86N6OAAT3B0S0F/BPP-University-case-study.png Event management and influencer marketing - “GKP’s support has been invaluable in helping us convey what makes our offer distinctive” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564579125729-G6GM8ZK1YHECTOPNQ7ZI/george-pagan-iii-f-PH16nZHKI-unsplash-min.jpg Event management and influencer marketing https://gkandpartners.com/crisis-communications-planning-and-reputation-management daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564567531364-K44K7HCN0NF1CTM7LHHO/3.-Crisis-communications-planning-and-reputation-management-photo-min.png Crisis communications planning and reputation management - Case Study: How we reduced crisis response times A client that centrally coordinates the PR activities of a large number of independent campuses asked for a review of its crisis response procedures. GKP assessed the 12 most likely scenarios that each campus might face – ranging from a disappointing Ofsted result to a violent attack – and drafted template materials to make sure responses were proportionate, reassuring and didn’t make a bad situation worse. The activity has cut down crisis response times by as much as 50%. https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487465877-UILNTYIR64A4OUHLZPQ7/Class-Dojo-case-study.png Crisis communications planning and reputation management - “If you're looking for a team of strategic thinkers who execute flawlessly, this is it” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487333761-0TFXIMRGPBWWMV3Q2QJE/GL-Assessment.png Crisis communications planning and reputation management - “Working with GKP has led to a step-change in the way we approach our PR activities” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487529565-B2YY2R86N6OAAT3B0S0F/BPP-University-case-study.png Crisis communications planning and reputation management - “GKP’s support has been invaluable in helping us convey what makes our offer distinctive” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566978948856-PXGGTMS4LSLA3X01X0AV/Crisis-Communications-and-reputation-management.png Crisis communications planning and reputation management https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1567156254010-QDG42EJNIII0RFIMV134/black-and-white-black-and-white-challenge-262488.jpg Crisis communications planning and reputation management https://gkandpartners.com/digital-marketing daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487529565-B2YY2R86N6OAAT3B0S0F/BPP-University-case-study.png Digital marketing - “GKP’s support has been invaluable in helping us convey what makes our offer distinctive” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564570356741-Y1Q713B3N59UAOB39TD6/Digital-Marketing-photo-min.png Digital marketing - Case Study: How we helped increase sales leads A client offering services to senior schools asked GKP to drive awareness and create content that would generate sales leads. Following the production of a thought-leading white-paper GKP developed an email and social display advertising (using Facebook and the Google Display Network) campaign to relevant year heads. A quarter of all secondary schools downloaded the paper and a third asked for more information from the client. https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487465877-UILNTYIR64A4OUHLZPQ7/Class-Dojo-case-study.png Digital marketing - “If you're looking for a team of strategic thinkers who execute flawlessly, this is it” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564487333761-0TFXIMRGPBWWMV3Q2QJE/GL-Assessment.png Digital marketing - “Working with GKP has led to a step-change in the way we approach our PR activities” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566981114761-5SG8N8OZMLUQTK5CVM5N/Digital-Marketing.png Digital marketing https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564569978842-0BZGTHTP6XLNH7U3YL9R/communication-connection-contemporary-261706-min.jpg Digital marketing https://gkandpartners.com/contact-us-3 daily 0.75 2024-12-20 https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1454421457759-8RGDMZNPX4POC74UH9OL/image-asset.jpeg Copy of Contact us https://gkandpartners.com/services daily 0.75 2019-10-16 https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1568905439917-9UPCHMDG8UONJXBJ7J4K/Class-Dojo-case-study.png Services page - “If you’re looking for a team of strategic thinkers who execute flawlessly, this is it” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1568905604845-92RMG7F9FAID84WSIOAF/BPP-University-case-study.png Services page - “GKP’s support has been invaluable in helping us convey what makes our offer distinctive” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1568905485139-Z17KVR0CNF5BREZP8AU0/GL-Assessment.png Services page - “Working with GKP has led to a step-change in the way we approach our proactive PR” https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564399804093-ECBNRQTDE2LL55ZQSF7B/1.-Perception-audits-and-audience-mapping.png Services page - Perception audits https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564399836885-QUMSHDNXNDU1ITM8PDFP/2.-Communications-strategy-and-message-development.png Services page - Communications strategy https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564655023196-FMEJMPCX99BG1243U2X7/Message-Development-icon.png Services page - Message development https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566903390325-0092388KHGOF8RSLTC2K/Crisis-icon.png Services page - Crisis communications https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564656114738-ETG6XCQND9B7ULYGKB65/reputation-management-icon.png Services page - Reputation management https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564399856919-NYBBNPWXEVASTVC4Y50L/4.-Thought-leadership-and-media-relations.png Services page - Thought leadership https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566904140011-BCJZTSM5Q1AUJRNNRASB/Media-Relations.png Services page - Media relations https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566904315663-YN3M9IIFM4CJLN9KJJJY/Digital-Marketing.png Services page - Digital marketing https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566904516880-CW595K4NUG6Z9YOFRYUO/Event--management.png Services page - Event management https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564658312604-XNAEK86JB14TYCTXZ3K3/Influencer-Marketing-icon.png Services page - Influencer Marketing https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564400360383-TACIGW2L084RLSRI4LA4/7.-Content-and-production.png Services page - Content and production https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566905116873-U3NQ1ZUH1VZHD2QY0RGN/Classroom+resources.png Services page - Classroom resources https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564393888223-Z4K53JEEMI8DAVIZM86V/Services-banner-images.png Services page https://gkandpartners.com/our-services-1 daily 0.75 2025-03-25 https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564399804093-ECBNRQTDE2LL55ZQSF7B/1.-Perception-audits-and-audience-mapping.png Services Home - Perception audits https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564399836885-QUMSHDNXNDU1ITM8PDFP/2.-Communications-strategy-and-message-development.png Services Home - Communications strategy https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564655023196-FMEJMPCX99BG1243U2X7/Message-Development-icon.png Services Home - Message development https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566903390325-0092388KHGOF8RSLTC2K/Crisis-icon.png Services Home - Crisis communications https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564656114738-ETG6XCQND9B7ULYGKB65/reputation-management-icon.png Services Home - Reputation management https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1564399856919-NYBBNPWXEVASTVC4Y50L/4.-Thought-leadership-and-media-relations.png Services Home - Thought leadership https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566904140011-BCJZTSM5Q1AUJRNNRASB/Media-Relations.png Services Home - Media relations https://images.squarespace-cdn.com/content/v1/56a6236aa2bab8bce6c99d9b/1566904315663-YN3M9IIFM4CJLN9KJJJY/Digital-Marketing.png Services Home - 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