Not for them: Why aren’t teenagers applying for apprenticeships?
It seems likely that even if the current apprentice levy is reformed, it is here to stay. In which case, what can businesses do to attract the candidates they need?
There have been several surveys of employers on apprenticeships, and even a poll of teachers. There has been very little exploration, however, of school-leaver attitudes.
This report is an attempt to help remedy that oversight and help readers understand what is stopping sixth-formers from considering apprenticeships as a valid career path.
It looks at:
1. What do youngsters think of apprenticeships?
2. Do they know they are available?
3. What is stopping them from applying?
4. What would convince more of them to apply?
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