A good communications strategy starts by coupling the needs of the business and its audiences. We help our clients focus on the issues that matter most to their stakeholders. We work closely with senior leaders to understand their aims and to ensure that that the messages we develop resonate with their audiences and emphasise what sets them apart from their competitors.
Case Study: How we increased student applications
A client that had recently opened a new senior school was finding student recruitment a challenge. After conducting interviews with the SLT, students and parents, and seeing how committed the school was to understanding the educational needs of teenagers GKP recommended a communications strategy promoting this expertise. The ‘teen expert’ messaging and initiatives subsequently developed saw the school go from being undersubscribed to receiving three applications for every place.
What others say
“If you're looking for a team of strategic thinkers who execute flawlessly, this is it”
“Working with GKP has led to a step-change in the way we approach our PR activities”
“GKP’s support has been invaluable in helping us convey what makes our offer distinctive”