Thought leadership helps to demonstrate expertise with target audiences and stakeholders. We work with clients to develop original content that showcases their sector expertise and insights. A significant part of our thought leadership activity also includes making sure our work is editorially newsworthy so that our network of journalist contacts and influencers want to report and comment on the content we create.
Case Study: How we helped set the news agenda
A client that provides training to the public sector asked GKP to create a piece of thought leadership which could be used to demonstrate its expertise. Using Freedom of Information requests GKP oversaw an extensive investigation of the sector. The findings were analysed and developed into a report shared with key stakeholders and journalists. The results were extensively publicised in national and specialist media and were cited as a contributor to a successful tender worth in excess of £1 million.
What others say
“If you're looking for a team of strategic thinkers who execute flawlessly, this is it”
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“GKP’s support has been invaluable in helping us convey what makes our offer distinctive”