Crisis communications planning allows an organisation to respond quickly when an event occurs that might have a negative impact on its reputation. We help clients take steps to prepare for and manage a communications crisis by game-playing unexpected scenarios, drafting template responses and, where necessary, media training key spokespeople. For those clients who contact us when they have already hit a bump in the road, we have a team available to provide 24/7 support.
Case Study: How we reduced crisis response times
A client that centrally coordinates the PR activities of a large number of independent campuses asked for a review of its crisis response procedures. GKP assessed the 12 most likely scenarios that each campus might face – ranging from a disappointing Ofsted result to a violent attack – and drafted template materials to make sure responses were proportionate, reassuring and didn’t make a bad situation worse. The activity has cut down crisis response times by as much as 50%.
What others say
“If you're looking for a team of strategic thinkers who execute flawlessly, this is it”
“Working with GKP has led to a step-change in the way we approach our PR activities”
“GKP’s support has been invaluable in helping us convey what makes our offer distinctive”