Perception audits help organisations understand how their audiences behave and what they think. We help clients to identify the pressing issues and current attitudes of key stakeholders. Our quantitative research is carried out in collaboration with our network of specialist education-sector market researchers, while our qualitative insights come from the unique set of relationships we hold with educationalists and sector leaders.
Case Study: How we created a new set of comms priorities
A client that had spent several months in reactive fire-fighting mode wanted to understand how negative media reporting had impacted on the perception of the organisation among leading figures within the education sector. Within three weeks, the GKP team was able to provide a comprehensive overview of opinions ranging from teacher unions, parent pressure groups, online influencers, journalists, and individuals working within the DfE. The findings helped the client focus on a new set of communications priorities for the year ahead and led to a campaign that children across the world participated in.
What others say
“If you're looking for a team of strategic thinkers who execute flawlessly, this is it”
“Working with GKP has led to a step-change in the way we approach our PR activities”
“GKP’s support has been invaluable in helping us convey what makes our offer distinctive”